In today's hot lateral hiring market, law firms seek highly-regarded partners to attract new clients and drive revenue growth. Two key types of partners are the most successful rainmakers: Activators and Experts.
- Activators: Super connectors who build extensive networks within their firms, client organizations, and industries.
- They proactively leverage information and networks to create business opportunities and collaborate with colleagues.
- Experts: Sought out for their specialized knowledge and expertise in specific areas of law.
- While they may be more reluctant business developers, Experts respond effectively to inbound demand and RFPs.
Activators and Experts are well-positioned to benefit from the power of AI platforms powered by language learning models tailored to business development. These innovative tools can help rainmakers:
- Identify and target high-value prospects
- Generate tailored content for touchpoints
- Analyze client data to predict future legal needs and opportunities
By leveraging AI-powered business development solutions, Activators and Experts can amplify their rainmaking efforts and drive significant growth for their firms across different metrics such as:
- Revenue per lawyer
- Profits per equity partner
- Overall demand for legal services
As client buying behaviors continue to evolve and loyalty becomes increasingly fragile, law firms that embrace the Activator and Expert archetypes, combined with the strategic use of AI, will be best positioned to thrive in the years ahead. The recipe for success lies in equal parts client work, proactive business development, and the effective leveraging of firm resources and technology.
DataPlus AI — New Matter Origination Platform for Law Firms
DataPlus is a client acquisition and new matter origination platform that allows legal professionals to 1) search, 2) analyze, and 3) generate high-quality and thought-provoking insights and talking points that lead to new client matters.
By leveraging DataPlus, legal business development professionals can streamline their client acquisition efforts and gather deep insights about their current and prospective clients, industries, and markets. To learn more about DataPlus and start driving new matters, sign up to try the DataPlus platform today.
