Marketing Professionals with AI Skills Could See Their Paychecks Jump by 43% (survey)

DataPlus AI
December 4, 2023
2
min read

Marketing Professionals with AI Skills Could See Their Paychecks Jump by 43% (survey)

ACCELERATING AI SKILLS - an AWS STUDY ON AI SKILLS IN THE UNITED STATES

The Five Key Points

1. Most employers believe IT departments will be the biggest beneficiary of AI, but they believe everyone from sales and marketing to human resources, will derive significant value as well.

2. Over 90% of both employers and employees expect to benefit from generative AI.

3. 84% of employees indicate that AI could have some positive impact on their careers.

4. Employers estimate that workers who acquire AI expertise could see their paychecks jump by 35% or more - (43%) for marketing, (41%) for operations.

5. Employees expect AI to boost their productivity and help them complete tasks more efficiently.

You can get more insights and data in the full report from Amazon here and here.

The content below is shared verbatim from Amazon’s survey.

Most organizations will use AI by 2028. Artificial intelligence (AI) is expected to significantly alter how business is done in the foreseeable future. More than 90% of surveyed employers expect to use AI-related solutions in their organizations by 2028. In fact, almost all believe AI will positively impact their organization to some degree. In addition, the benefits of AI will be spread across the organization. While most employers (92%) believe their IT departments will be the biggest beneficiary of AI, they also believe most other departments, from sales and marketing (85%) to human resources (78%), will derive significant value from it as well.

 

Generative AI will transform how we work. Over 90% of both employers and employees expect to benefit from generative AI, which refers to an advanced form of AI that can create new content and ideas. Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI creates new content in the form of conversations, stories, images, videos, music, and more. Recent breakthroughs in generative AI technology already promise to drastically change how workers, creators, and students approach content development. AI will be used across levels of technical knowledge, with 61% of ‘tech-specialists’ expecting to use it significantly, followed by 40% of ‘tech-adjacent’ workers, and 23% of ‘non-tech’ workers.

 

Acquiring AI skills will boost pay and create other career benefits for employees. 84% of employees indicate that AI could have some positive impact on their careers, mirroring the views of employers. The benefits of acquiring AI skills could be substantial for workers. Employers estimate that workers who acquire AI expertise could see their paychecks jump by 35% or more, depending on their departments with IT (47%) and sales and marketing (48%) seeing the highest bumps. Survey data also indicates that interest in acquiring AI skills transcends generations to advance their careers. Roughly two-thirds of workers over the age of 55 express an interest in doing so.

 

The productivity payoff from an AI-skilled workforce could be immense. Surveyed employers believe that AI could boost productivity by 47%, with large sized organizations expecting the highest boost (49%). Employees, too, expect AI to boost their productivity, indicating that it will help them complete tasks 41% more efficiently. Interestingly, 88% of workers expect to use AI in their daily work by 2028, and of those, one in four (25%) expect to be using it “extensively” or in over 60% of their job tasks.

 

The AI skills gap can be reduced through more awareness of training programs. Employers rank AI as the most important technology skillset a job candidate can possess, outranking others such as digital marketing, application development, and use of cloud-based tools. 42% of surveyed employers are actively looking for people with AI development qualifications today, and this will rise to 51% in the next five years. However, the rapid transition to an AI-enabled workforce has created a labor market shortage for AI talent. Nearly three out of four (75%) of employers who consider hiring talent with AI skills as a priority for them today report having difficulty finding qualified candidates. The study also found a training awareness gap. Close to 82% of employers said that they don’t know how to implement an AI training program. Similarly, nearly 80% of employees say that they aren’t sure what AI training programs are available to them.

 

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